GE has announced the brand names of future companies it will create via its planned separation into three public companies focused on healthcare, energy, and aviation.
 
The healthcare business will be named GE HealthCare. Following completion of its spinoff, shares will be listed on The Nasdaq Global Select Market as “GHEC.”
 
H. Lawrence Culp, Jr., chairman and CEO, GE, and CEO, GE Aerospace told the press, “Today marks a key milestone in GE’s plan to become three independent, laser-focused companies. Leveraging GE’s multi-billion-dollar global brand gives us a competitive advantage in our end markets, allowing these businesses to win in the future. Built on a foundation of lean and innovation, these brands will continue our mission of building a world that works and provide our customers with an important reminder of the strengths they value in GE.”
 
The tax-free spinoff of GE HealthCare is expected to occur in early 2023. The company has changed the logo color to what it calls “compassion purple” to reflect humanity and warmth as well as achieving greater distinction.
 
GE aims to spin off its portfolio of energy businesses (Renewable Energy, Power, Digital, and Energy Financial Services) into GE Vernova in early 2024. Following the spinoffs, GE will be an aviation-focused company called GE Aerospace.
 
GE’s chief marketing officer Linda Boff said, “Over the course of the last six months, we engaged in a thorough, customer-led process to understand the intrinsic value of the GE brand for our planned future companies. Based on data and analysis drawn from thousands of conversations, it became clear that the GE name and our century-plus old Monogram represent a legacy of innovation, symbol of trust by global customers, pride for our team, and a talent magnet for future leaders. We’re proud these future businesses will be able to build on GE’s DNA of innovation.”